Media guidelines

To equip journalists with the understanding to report on mental health issues safely, accurately and respectfully.

Journalists and editors hold great power and can influence public opinion about people with mental illness in positive and negative ways. People’s attitudes can reinforce prejudice and lead to discrimination, which is a barrier to recovery and being able to live a full life.

These guidelines will equip people working in the media with the confidence and understanding to report on mental illness and mental health issues safely, accurately, and respectfully. They will support journalists and editors to: 

  • Use language that promotes inclusivity and reduces prejudice and discrimination.
  • Choose images that emphasise connection and hope. 
  • Interview people who have experienced mental distress with compassion and sensitivity. 
  • Ensure cultural worldviews on mental illness and distress are considered. 


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