Pink Shirt Day

Pink Shirt Day is an antibullying campaign that celebrates diversity and creates environments where all people can feel safe, valued and respected.
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Mental Health Foundation
Pink Shirt Day is an antibullying campaign that celebrates diversity and creates environments where all people can feel safe, valued and respected. Each year, workplaces, schools, organisations and individuals join the movement to make a stand against bullying.

Bullying is a serious issue in New Zealand. Every year, one in five workers report they have been bullied at work, and Aotearoa has the third-highest rate of school bullying out of 36 OECD countries. People who identify as part of the rainbow community experience higher rates of bullying, and studies show people who are bullied are more likely to experience mental health issues, such as depression, anxiety and even suicidal thoughts.
Pink Shirt Day is more than a day, it’s a movement – and it’s easy to get involved! Register for Pink Shirt Day and we'll keep you updated on the campaign and the tools to prevent bullying and celebrate diversity all year long.

On Pink Shirt Day we ask Aotearoa to Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!

Pink Shirt Day began in Canada in 2007 when two students took a stand against homophobic bullying after a new year 10 student was harassed and threatened for wearing pink. We’ve been celebrating Pink Shirt Day in Aotearoa since 2009 and the campaign grows stronger and larger every year. Learn more about Pink Shirt Day!


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